Wednesday, May 22, 2024
Digital MarketingKeywordsSEO

What is Keyword Research – Types, Benefits & Importance

Introduction to Keyword Research:

Digital marketing is now very big somehow, we are part of this. We see advertising everywhere which is also a big part of digital marketing. Digital marketing has various types of marketing and one of them is Search engine optimization (SEO). SEO is a practice that we perform and implement on our site in order to gain traffic from search engines. SEO attracts organic traffic to your site which is relevant to your business and service or products. SEO is free of cost but if don’t have the knowledge of SEO you have to hire an SEO consultancy or an SEO expert.

Keyword research is a crucial part of SEO and can affect your website’s SEO. Relevant keywords can get you traffic and high search engine ranking. Whereas irrelevant keywords can lack traffic and get a bad user experience and can lead to a fall in ranking.

A keyword is that user search into the search bar and it matches to your site webpage.

In this blog, we will explore keyword research, discuss its different types, and highlight its importance in the world of SEO.

What is Keyword Research?

Keyword Research

Keyword research is the process where we find a pair of words or imagine a pair of words that might users can search on search engines. When a user searches anything on the engine is called a search term or user query & when a blogger put a title in his blog, it is called a keyword. It is simply that a keyword is used by a blogger & search term is used by the user. Relevant keywords and relevant content will give you better traffic.

Types of Keyword Research:

Types of Keyword Research
Types of Keyword Research

Short-Tail Keywords:

Short tail keywords are known as head keywords. These keywords brief the search term in one to three words. Short-tail keywords have a higher search volume and they are often more competitive. Short tail keywords can be difficult to rank in search engines if your site is very new and doesn’t have any authority in the eye of the search engines. But once you created some authority, you will start gaining rank for the short tail keywords.

For example: “shoes” or “digital marketing” These are Short tail keywords and have higher search volume and higher difficulty

Long-Tail Keywords:

Long-Tail keywords are usually three to six words. These types of keywords are more specific in terms of explaining the topic of the page. Long-Tail keywords are less competitive and have a lower search volume than Short-Tail keywords. Long tail keywords have better context and better user search intent. Long-Tail keywords can find exactly what the user is searching for.

For example: “best-running shoes for men” and “best digital marketing institute” these are some Long-Tail keywords. These keywords will have low competition and search volume.

LSI Keywords:

LSI (Latent Semantic Indexing) keywords are the term and phrases that closely match the main keyword which we are using. LSI (Latent Semantic Indexing) keywords help to get additional context and also help the search engines understand the relevancy of the keyword. LSI (Latent Semantic Indexing) keywords can be found in the related searches at the bottom of the search result page. LSI (Latent Semantic Indexing) keywords can improve search engine ranking.

Geo-targeted Keywords:

Geo-targeted keywords can be used to target only a particular geographical area. Geo-targeted keywords will help you to gain authentic traffic from where your business is located. Geo-targeted keywords can target a place, state, country & region.

For example: “coffee shop in London” “plumber in New York” or “best digital marketing course in India” These are some Geo-targeted keywords. Implementing these types of keywords in optimized content can get you to generate more revenue.

Keyword Frequency and Density:

Keyword Research
Keyword Research

Keyword Frequency:

Keyword frequency that how many times a keyword appears in the content. It is like how many times you used a particular keyword in a piece of content. Keyword frequency is an important factor in SEO. If you don’t see the keyword frequency it might be considered keyword stuffing which is a practice of Black Hat SEO. If it is used in a good amount, it will be easy to understand for search engines and therefore the ranking will be improved.

Importance of Keyword Frequency:

Keyword frequency helps search engines to find the main focus of content that we are trying to explain on our webpage. If a keyword is repeated multiple times through the content, search engines will consider the keyword as highly relevant and will show in the search result if the query is matched.

However, a large number of keywords or repeated keywords can be considered keyword stuffing. Search engines can penalize your website for keyword stuffing. So, keep in mind that keyword frequency can be harmful to your website.

Guidelines for Keyword Frequency:

There is no rule for keyword frequency unless it is looking like keyword stuffing. You should use keywords naturally, don’t try to overdo them.

You should create high-quality content, valuable content that is matched with user intent. Avoid overusing keywords, use them naturally when it fits to content.

Don’t run over the keyword frequency, make the content good and valuable. Keywords are only used for the enhancement of the webpage.

Keyword Density:

Keyword density is generally the percentage of times a keyword is appearing in relation to total content. In whole page content, we calculate how much time a particular keyword is coming after that we divide the number of keyword occurrences by the total number of words & multiply by 100. Keyword density help to find the relevance of content.

Importance of Keyword Density:

Back in time keyword density was considered as an important ranking factor in SEO but after updates in search engines, they evolved and prioritized content quality, relevance & user experience. Keyword density percentage is not a ranking factor now.

Keyword density helps you to maintain content relevancy and manage traffic from the web.

Guidelines for Keyword Density:

There are no parameters or density percentage are cleared that guarantee SEO success. You can make great content and appealing visuals to get SEO success. Use only relevant keywords that fit your content, unlike those keywords which don’t have any relation to your content.

By the guideline of search engine keyword density should be around 1-2%. This percentage is considered a safe practice and will not harm your site. Don’t overuse the keyword, improve what you are providing to the customers or users.

Make sure that readability of the content is good. Your primary goal should be to provide valuable and helpful content. Don’t focus on keyword density.

Keep in mind that search engines often release updates that affect SEO and current updates are only focused on user experience, content quality, and website performance. It is mandatory to write a helpful and informative blog in order to get appear on search result pages. Keywords are the most important and crucial part of SEO, use it very wisely.

Importance of Keyword Research:

Importance of Keyword Research
Importance of Keyword Research

Enhanced Visibility and Organic Traffic:

The keyword is an important factor in SEO where every business does this process to target their desired audience and get traffic from the web. Optimizing site content and placing the keyword in the right places in the content area will improve the website’s visibility in search engines. When you appear for the relevant keywords, you will have a higher chance of the user clicking on the result. Proper SEO will increase visibility and will increase web traffic.

Understanding User Intent:

By a keyword you can understand user search intent and what is user searching. If you provide content based on user intent and it helps with the user query then there will be a good user experience and you will improve your site ranking in search engines. You understand what user intent is and you provide them what they want. This will result in higher user engagement and satisfaction. If you create content on a user intent basis that will attract potential users who are interested in your type of services, products, or posts. This type of traffic can be converted.

Content Optimization and Relevance:

Keyword research is a crucial part of SEO. You should optimize the keywords on the basis of the content. If the content is matched with the keywords that will create relevance and it will create a great user experience. Make sure that you have used relevant keywords in titles, headings, and meta tags. Well-optimized contents have a higher chance to get ranked in Google.

Effective Content Strategy:

Keyword research plays a big role in creating great content. Imagine if you didn’t know what are you going to offer then what will write in the content area? You must find out what and which type of keywords you are going to use in your blog. Firstly, you identify keywords and then you create great content which can attract users and also impress the search engines. You should also find the trending keywords in your niche and write down them in your content.

PPC Campaign Optimization:

Keyword research is not only limited to SEO it is also useful in paid advertising campaigns. You should find high-converting keywords and those keywords which are cost-effective. If you ever run a campaign, you should know that there must a low competition and low-cost keywords in the campaign.

Benefits of Keyword Research

Benefits of Keyword Research
Benefits of Keyword Research
  1. Keyword research gives you an idea of what your user might be thinking when he is searching for some information on search engines.
  2. Keyword research also gives you an idea about high-volume keywords with high competition and low-volume keywords with low competition
  3. By choosing a relevant keyword to your niche, you can easily attract audiences that is interested in your industry, product, or services.
  4. Keyword research lets you find long-tale keywords, which are more specific and have less competition. These keywords help you to get accurate traffic related to your business.
  5. It is useful for that what is the real problems of users and creating content about those who are finding content related to that topic.
  6. You can improve your search engine ranking by improving meta tags, and headings. These things are also can improve your ranking.
  7. Keyword research will let you ahead in the competition while your competitors are stuck on those old and outdated keywords you can find the new keywords which are going to give you a boost in organic traffic
  8. It let you organize your keywords in the right way and let you create great content for your viewers.
  9. Keyword research is crucial for driving traffic to your site, increasing brand awareness, and conversions & achieving your SEO goals.

Tip for Keyword Research

  1. You can start keyword research by brainstorming relevant topics to related to your industry, business, and services.
  2. Use keyword research tools they will give you also a good overview of any keywords and keyword suggestions. Tools like Google Keyword Planner, SEMrush, or Moz Keyword Explorer.
  3. Use the Long tail keyword in your content that matches your niche, don’t go for higher volume because it will have a high difficulty and will be tough to rank.
  4. You can use also your competitor’s website to find keywords and you can also get an idea from those sites.
  5. You should monitor and update your keyword. You should check and stay with the trend.


Keyword research is a standing pillar of a successful SEO strategy. It helps businesses to identify keywords in their niche and relevant keywords which they can use on their website to gain organic traffic from search engines. In SEO you can choose the language, intent, and preferences of the target audience & also geography. By this, you can target those who are interested in your type of service, product, or posts. Keyword research is very powerful in SEO. If you do not perform it very well then you will not gain any traffic from the web.

There are many types of keywords type and you can also read the whole blog to know about them and what is good for business you can decide.

So, this blog was all about keyword research in SEO. If there is something we didn’t mention you can feel free to contact us via email or you can tell us in the comment box. We will update it as soon as possible.

Thank You!

Read More – What is SEO